Writing Content

Now that you've created a new document, let's learn the different functions inside a document.


When you click the Compose button (or CMD + J on Mac, CTRL + J on PC), Jasper reads the text you have written before your cursor and does his best to continue writing. Think of it like telling a human writing assistant "Keep writing where I left off".

Jasper will look for patterns, instructions, and clues based on your previous text to decide what to write next.

To better understand how Jasper decides what to write, reference the "How Jasper Thinks" section.


The title of the document. Jasper will look at this title for context when writing, so name it appropriately.

If you don't want Jasper to reference this title when writing, simply click the toggle to hide it from Jasper' view. You can toggle it on and off as you write to add or remove extra context.

Let's say we're writing a blog post about how to care for your lawn.

In the title section, I would write the actual title of the blog post - 8 Tips For a Greener Lawn

Content description / brief

The Content description / brief field is where you will write simple instructions about what you want Jasper to write. Think of it as if you were writing simple instructions to another human writer.

Continuing the lawn care blog post example, I might write the following for the Content brief:

Write a blog post titled "8 Tips For a Greener Lawn". It should include tips for homeowners in the United States.

As discussed in HOW JASPER THINKS, this is a great place to add more instructions that you want Jasper to follow. I might include the following:

The tone of voice should be Bob Villa. Write about St. Augustine grass and Zoysia grass.


Adding keywords makes it more likely that Jasper will include your keywords the next time he generates any content. It does not guarantee they will be included. Usually, Jasper will look for ways to include the keywords when it is relevant to the sentences being written.

Changing Title, Content brief, and Keywords as you go

It is important to know that the text inside Title, Content brief and Keywords influences the output every single time Jasper writes text inside a Document. You'll notice that as you write longer content, Jasper will keep referencing what's in those sections and start to repeat himself. Not ideal.

There are 2 solutions to this:

  1. Quick - Toggle off each of the sidebar inputs as you write to prevent Jasper from seeing and using them anymore. Click the toggle button next to each one.
  2. Recommended - Continually update the sidebar inputs as you work through a document.

Let's go back to the 8 Tips For a Greener Lawn blog post example.

After my introduction paragraph, the first tip I'll write about is Water your lawn regularly. I'll make this the heading, and I want Jasper to write a paragraph underneath it.

I could now go delete the content in the Title, Content brief, and Keywords and update them to guide the next paragraph. I might do this:


Water your lawn regularly

Content description / brief

Write a paragraph about the importance of watering St. Augustine and Zoysia grass. Talk about how many inches of water each one should get and how frequently to water.



Now, when I hit Compose, Jasper will pull in that information and use it to guide what he writes next. You don't have to update the sidebar inputs as you go, but try doing that if you're not getting the results that you want.

Output length

In the sidebar, you'll see options for changing the number of words Jasper writes when you hit Compose.

Shorter: ~20 - 25 words

Medium: ~50 - 55 words

Longer: ~110 - 115 words

Try generating content using the different Output lengths to see the difference. Most customers use either M or L. You'll sometimes find that using L, Jasper loses focus at the end of a generation and starts to write lower quality or off-topic content.

Saving a Document and Document History

Your text is automatically saved as you write. You can view and restore past versions of any document going back 7 days.

Open and restore previously a saved version:

  • In the top right of a document, click the checkmark ✓ or click the ••• icon and select Document history
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What Jasper Sees